GETTING STARTED WITH INSTAGRAM

 

INSTAGRAM 101


# < This is a hashtag

Also!

The links within the text of your Instagram post WON'T LINK! It is helpful to put (Link in profile) in your post and direct them to the URL (webpage) you are trying to get them to. BLOGUETTES as well as other companies have circumvented this link issue by creating or subscribing to a service that accumulates your posts:

BLOGUETTES INSTAGRAM EXAMPLE:

SETTING UP YOUR ACCOUNT FROM SCRATCH:

 
 

 

HASHTAGGING 101


   we love the  A Color Story &nbsp;app! ^ Oh! and the  OVER &nbsp;app too!

we love the A Color Story app! ^ Oh! and the OVER app too!

1. ATTRACT POTENTIAL CLIENTS WITH DAILY IN-HOUSE INSTAGRAM ADS

You can utilize your Instagram feed to advertise your services, your brand, or your brick-n-mortar. Use your branded content, taglines, and unique verbiage to do so. AD examples: Your Referral Program, Testimonials, Hours of Operation, Holiday hours, etc.

*Hashtag! (on social media sites) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic. )

*Geotag! (an electronic tag that assigns a geographical location to a photograph or video, a posting on a social media website, etc. )

OUR GUIDELINES FOR POSTS:

Educate

Entertain

Inspire

Inform

Solve Problems

Tell stories

Promote Events

Promote Team members

Promote new services

Things you are loving - people love advice from their hairstylists

ALSO:

Post consistently

Use Hashtags!

*Search for hashtags to use to get people to find you.

*They are curated the minute you post, so make sure to hashtag quickly - I like to hashtag in the comments section.

You can hashtag by

Category #Hairstylist

Location #PDXHair

Emotion #Stoked

Event #TZATheWorkshop

Products #EducateToDominate

PRO TIP: Keep your hashtags in your notes, evernote, google docs to keep it handy

Use the search tab.

You don’t want to post too often, but you also don’t want to post too infrequently because people will forget about you.

 

2. GAIN CLIENTS WITH YOUR HASHTAGGING:

Use a geographic tag ( if you are trying to gain clients in Seattle you may want to use #SeatteHair or #98104 ) as well as something about how you do hair stands out.

 

 

CASE STUDY

Charesse is booked out the entire year of 2017 and as I write this it is only the end of March of 2017! (you can find her HERE:  )

Examples of hashtag's she has used:

#charesse #colorbyc #hairstylist #colorist #keunie #keunehaircosmetics #balayage#ombre #balayageombre #hairpainting#highlights #hair #haircolor #haircut#hairstyle #seattlehairstylist#seattlehair#seattlecolorist #seattlebalayage #seattle#nofilter #balayagedandpainted#balayageartists #bestofbalayage#hairgoals #hairinspo #americansalon#behindthechair #modernsalon

 

charesse.png
 
 

POSTING 101


instagram.png

 

HELPFUL INSTAGRAM GUIDELINES

1. Create a Business Account

2. Post Daily

3. Post clear, high-quality images

4. Use consistent filters - this is part of your brand

5. Find your caption voice and style and stick to it!

6. Tag the people and brands that you feature in your images

7. Use a few key hashtags, use up to 30 hashtags total

8. Add your Instagram feed to your blog or website

  • Hashtags: Add the most relevant one or two in the caption, the rest in the comments to keep posts clean. Be sure to use hashtags that have a populous that is compatible with your following. (I use mostly hashtags with 50K posts and under, mixing in a couple of those high-volume hashtags.)
  • Not only use yours and others' hashtags, but track campaign / brand engagement with it. Encourage others to get involved with your brand using your branded hashtag.
  • You can implement contests: giveaways and loop contests are two successful kinds to get your audience engaged and growing quickly. (Collaborating with influencers: here's a place to do that.)
  • The power of video and personalization that can come with Instagram Stories: using Stories is a game changer, and is a place where there's no pressure to only post your most curated stuff. You can go Live via Stories too.
  • You'll need a Facebook page to have an Instagram Business account, FYI.

 

 

SO LET'S GET TO IT


I remember my first experience with Twitter years ago. The best approach to new things like this is to just dive in and test away. Just like with twitter you can go back and delete later. Just go easy on yourself - learning new things isn't easy, but the fact that you are trying is brave and admirable.

PRO TIPS:

  • Emoji's have been proven to get more engagement.
  • You can delete posts later if you don't think they match your grid aesthetic.
  • Use your Instagram feed as your editorial calendar.
  • Decide on your branded grid. Note other people's feeds that you like while researching your aesthetic. How will your own grid and brand coincide? Use your brand voice and speak to your ideal client profile.

WEEK ONE: Start by telling yourself every day that you are going to have one worthy post. If you don't have any of your own work then scroll through Pinterest for fun and interesting stuff, stay on brand, and give photo credit. 📷


WEEK TWO: Start perusing hashtags and add that to your posts.


WEEK THREE: If you are a hairstylist, start testing out client photos in your salon. Face clients towards natural light for best effects utilizing a non-busy background. You might totally suck at first - it's okay. I did. It's taken me awhile (the diva ring really really helped) to get good at it all - anything worth doing takes effort - but luckily this doesn't have to cost you anything but time.

In another industry? Realtors could post photos of cool houses. Acupuncturists could post varieties of needle placement. Just make sure to keep it fun and on-brand.


Show your personality while you're at it so you can stand out from the crowd. This platform isn't going away anytime soon, but the competition and ad spend on it is going to continue to grow - so get on it! Here are three people who utilized Instagram to build their businesses:


SHARMADEAN REID 424K @WahNails 
ON INSTAGRAM SINCE: 2012
Best part: WAH is short for "We Ain't Hoes"


JESS HATZIS 692K  @Frank_Bod
"We had a very aggressive posting strategy. It was sort of like 10 times a day." Frank Body has since sold 2 million products. Cha-Ching! 


JAMIE DANA 28.5K followers @jamiedanahairstylist 
Not only is her feed super legit, but she has a free Instagram hashtag workbook!



CONSISTENCY. IS. SUCCESS.

 

 

We also keep our list of RESOURCES updated monthly

 

Mandy Zelinka