BLOW PEOPLE'S MINDS WITH BLOGGING

Don't like to blog? YOU CAN BRING A JOURNALIST ONTO YOUR TEAM! The best blogger will have true enthusiasm for your company, it's products, and genuine love for the topic.

 

CONTENT IS BRANDING: KEEP WORD OF MOUTH GOING

Your brand voice shines through content. Increasingly, differentiating yourself online is very much about branding. Content + Branding is King!

USEFUL + EMPATHY + INSPIRED = GREAT CONTENT

 

For your blog to be credible it must be real-honest, passionate, and plain spoken.

 

 

1 - YOUR WEBSITE IS YOUR ONLINE REAL ESTATE.

This is an old one, but it still rings true. Social Media platforms can change their algorithms but the words you put on your website will always be yours: which includes blogs. The more you write, the more real estate you acquire. The more you show up in searching ([FREE] traffic to your site). This is typically one of the most cost-effective ways to broaden your brand reach if you are already akin to blogging. 

 

2 - CONSISTENTLY BLOGGING MAKES YOU TRUSTWORTHY

People will see you as an Industry Authority Figure. Blogging also keeps you from looking salesy, and leads to more social media shares.

Besides the fact that you will be writing your blogs with your unique brand voice, delivering helpful information to people on a consistent basis breeds trust. Using empathy in your blogs causes people to become tied to your brand because now you've evoked an emotion from them, emotion being what connects you to others. The more you share information in your chosen subject the more people will find you to be credible. Use this opportunity for people to learn first from you and not your competition.

 

3. BLOGGING GIVES PEOPLE A REASON TO STOP BACK BY

People check out your portfolio, menu, FAQ page, and pull the trigger to purchase here. They also get a sense of who you are before they meet you by your online presence.

Most folks come to your site once and barely stick around. Attention spans are tiny these days - but you know what there isn't a plethora of? Good information. If you treat your blog content like actual real estate you'll write posts that are so informative it keeps people on their seats wanting your next installment. Blow 'em away with your vast knowledge on whatever subject you're pimping. Once they get a taste they won't be able to stay away for too long.

 

4. SEO

Blogs are great places for Search Engine Optimization (your website's ranking on GOOGLE). Blogs expand your online Real Estate which simultaneously upping your place on the Google hotspot. Wanna be no. 1? Blog away!

Blogging is the cheapest, most organic way to boost your website's SEO. Keywords will typically be used in blogs increasing your sites ranking. This is important because businesses at the tops of lists get bought from far more often than those on the fifth or sixth pages. You've already lost their attention.

 

 

PRO TIPS:

  • Download Grammarly
  • Need ideas for headlines? COPYBLOGGER
  • Don't forget to add keywords when blogging for SEO
  • Add a TWEET THIS quote for extra flair
  • If you don’t plan on blogging constantly take the dates off the blogs and clients will be none the wiser!

 

Mandy Zelinka