WHY YOU MUST TRACK ONLINE REFERRALS
You have to understand analytics to understand how well your systems are running.
Marketing is metrics. Marketing is balancing the metrics with your brand figuring out a balance between staying true to the integrity of your brand while balancing the need for income.
ANALYTICS: You get real-time data with analytics. Analytics are a way that you can constantly access your strategy and tactics. It’s a way to constantly improve.
KPI: KEY PERFORMANCE INDICATORS help you distinguish your ROI (Return on Investment). It’s a number that gives you information about an aspect of your business
What traffic sources send you your best users?
What your final objective is will depend on what campaign you are trying to drive.
*Insights are only valuable if they can be understood. (We explain in further detail in the free course + even further in the RMMC)
RESOURCES GOOGLE ANALYTICS