BRANDING: How to get stoked on giving your brand swagger.
^ WATCH THE VIDEO ^
ASK YOURSELF THESE QUESTIONS:
1. What is your unique way of doing business?
2. What is your core competitive advantage? What is your core difference? Why do you stand out?
Read Made to Stick. (It's a super awesome document that triggers your brain into creative thinking about your brand!) This will be the basis of all of your branding. Your taglines, your marketing, your branding, how you write your biography, how everything on your website is written or framed. All the things. This is where we start positioning you to stand out from the noise; from the crowd.
Mandy Zelinka is the former Digital Marketing Manager for KEVIN.MURPHY International and owned one of the largest award-winning salons in Portland, Oregon. She was also Voted Best Hairstylist in Portland in 2016 by The Portland Fashion + Style Awards.
But she’s best known for tobogganing down the Great Wall of China as a United States Diplomat and First Lady of a City.