What bloggers get right about Self-Promotion
“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” - Seth Godin
They sell their lifestyles, their personal style, last night's dinner, and their ideas via photos and blog posts. They draw you in with their unique viewpoint utilizing their personal style. They social media like crazy. Networking is their bitch. They hustle like no other entrepreneur I've ever seen.
Maybe it's the young enthusiasm that typical style bloggers possess, but they seem to clearly understand how themselves, their brand, social media, networking, and PR are all intertwined, and that you must do them all with consistency if they are to be truly successful.
Most small business owners and hairstylists have yet to conquer the above concepts, yet our actual businesses are not that different. They sell style and a lifestyle. We sell...well, basically the same thing.
They want to alleviate the stress that comes along with people's morning routines much the same as do we. Other businesses solve other problems. Real estate agents, for example, alleviate the stress of figuring out where to live - which is a lifestyle problem.
So if we both have common goals: to educate and inspire people and solve problems in the process, then why is how we go about doing business so different? Stylists send clients out the door wearing our fashions on their head - they on a person's body, yet we often times drop the ball at following up with clients once they've left our presence. Out of sight, out of mind.
With no proof to anyone but you and the client, how is the world supposed to know how great you and your work is? And how are you to remind clients you are thinking about them and cherish them when they aren't in your immediate presence?
I recognize that the last thing you want to do after working all week in your business it to work ON it, but the more you work ON it the less you have to work IN it.
The more focused attention you give your brand the better clients you will receive, and every day will seem less and less like work because you will have higher quality respectful clients. The more you can give your clients by way of lifestyle, and attaching themselves to you (your brand) the more loyal they will be - but it has to extend beyond their two hours in the chair or a transaction you make when you sell something to them. And if you do the work, in the beginning, you'll have less to do in the end.
THERE'S PLENTY OF COMPETITION IN MEDIOCRITY.
Mandy Zelinka is the former Digital Marketing Manager for KEVIN.MURPHY International and owned one of the largest award-winning salons in Portland, Oregon. She was also Voted Best Hairstylist in Portland in 2016 by The Portland Fashion + Style Awards.
But she’s best known for tobogganing down the Great Wall of China as a United States Diplomat and First Lady of a City.