Why you need to Survey
I love Thai food, but what I really love is peanut sauce. Yet every time I order they send one measly sauce with the order, NO MATTER HOW MANY ITEMS I GET. Do the Thai restaurant proprietors not realize what peanut sauce does to this white girl? It's like an aphrodisiac - second only to my love affair with Nutella.
Ah. Nutella. I talk fondly about going back to visit Europe mostly due to the generous helpings of pocket-sized Nutella at the free breakfast buffets at the hotel. I took fistfuls on multiple occasions I love it so much. I'd sit on our tour bus and whip one out when I was feeling homesick. Or just plain HUNGRY FOR MORE SCRUMPTIOUS NUTELLA.
I couldn't get enough. Still can't. Can't even buy a jar because it doesn't last.
So how will the Thai restaurant know my displeasure over the lack of peanut sauce, and how will Europe ever know how much their Nutella hospitality (specifically France - air kisses to you) meant to me if I don't tell them because I won't. It's not impactful enough for me to bother. But if they were to send me a survey...
OF COURSE, I would fill it out because A) I love Nutella or B) I love Thai food, so it is in my best interest to tell them how to make their stuff better...if they asked. I love the Thai place down the street maybe so much I don't really want to offend them by putting in some innocuous condiment query.
Maybe some of your clients, employees, or fans feel the same way?
Sure, peanut sauce may sound dumb, but what happened if they surveyed their customers, only to find out ALL THE WHITE FOLKS WANT MORE SAUCE! Then they could be the only Thai place in town that boasts 'Unlimited Sauce for E'rybody!" And they would blow past their competition in a really seemingly innocuous way. They would never suffer from another slow season ever again.
And you can't know how to position your product or make people's experiences better than they ever imagined if you have no idea what the perception of your business is in the first place.
You have an entire fan base of people that love you, support you, and have a vested interest in you sticking around. You couldn't ask for better folks to do market research on.
WHY YOU NEED TO SURVEY YOUR CLIENTS:
-You may have no idea that you could be offering some additional small things that will make your people's day.
-Maybe you shampoo too hard but they don't want to tell you. What if all of your clients don't want to tell you. Something like this could help make your hairstylist game strong simply with a softer touch of your digits.
WHY YOU NEED TO SURVEY YOUR EMPLOYEES:
-They may actually love you so much they don't want to hurt your feelings with feedback.
-They are your troops on the floor and they hear EVERYTHING. Not that you want to hear everything, but maybe something was said that could impact your business positively.
-Maybe they fear confrontation, so they stay quiet.
WHY YOU NEED TO SURVEY YOUR FANS:
-You could be capable of giving them something you'd never thought to, and it could be the one key that sets you apart from everyone else.
-A survey answered could include lucrative content you have yet to offer or produce for your people. Doing a survey also proves to them that you are serious with your business, even if your 'gram presence looks like all you do is hang out at the ice cream museum.
Please don't be afraid to send a survey - it could be the best thing you've ever done for your business, your employees, or your fan base. Your culture + brand can make or break you. Instead of breaking, make it better. You'll be happier in the long run that you did.
Mandy Zelinka is the former Digital Marketing Manager for KEVIN.MURPHY International and owned one of the largest award-winning salons in Portland, Oregon. She was also Voted Best Hairstylist in Portland in 2016 by The Portland Fashion + Style Awards.
But she’s best known for tobogganing down the Great Wall of China as a United States Diplomat and First Lady of a City.