I ran a test last week on my Instagram hilites. It's going to piss you off if you don't have 10K followers because for this super smooth move to work you have to have the swipe up feature. #SorryNotSorry
Instagram is currently the social media channel with the highest rate of conversions coming in at almost DOUBLE that of Facebook and Twitter. [ I TALK ABOUT IT >>HERE ] Instagram is the place to be. And the fans that hang out there are invested in what they are following. Instagram is not to be dismissed.
The test I ran was an Instagram hilite that was all made up of FREEBIES. Just one awesome download (analytics show my opt-in rates on my Landing Pages easily convert at around 60%) after another. And I killed it. I sent all of my traffic to the URL on that FREEBIES Instagram hilite - from my newsletter to using the swipe up feature, to linking to it on every social media post I...
PHOTO BY JENNY JIMENEZ
There is an age that every woman keeps in their mind; the age where all the jeans fit, we are able to see ourselves as beautiful, and our social lives were buzzing faster than a newly charged vibrator. We were satisfied inside and out.
Mine was seventeen. I was dating the love of my life, I had just bought my sister's share of the '73 baby blue Volkswagen bug so it was all mine. It was also the year I was at the top of my ball game having received the First Team PIL (Portland Interscholastic League) Award for a successful softball season throwing people out at home from center field. I was also a scholar-athlete. I was the shit.
Most look to their former self for the wrong reasons; she was thinner than I am now, she was younger, she had no wrinkles: "I want that back" some would say. I've been guilty of exhibiting these behaviors as well. I'm no better.
A few years back I started to admire my seventeen-year-old self and starting asking...
DIGITAL ENTREPRENEUR SUCCESS ROADMAP
For the last two years, I’ve led a group of tenacious online entrepreneurs through my course community. I help personal brands build platforms that are sustainable, scalable, and fulfilling.
Today I would like to talk about three important things that are often left out of the courses you buy.
It's no surprise that people will continue to buy courses until their problems are solved, which is why it's so important not only to find a course that will solve your problems but that also coincides with a community that has group coaching as we have at The Zelinka Agency.
Part of the problem that happens when industry leaders build courses or communities is that they are far removed from the people they are trying to help. They leave out essential elements like, say, part of why they are so successful or their followings are so large is that they have had posts go viral. Or, perhaps say that they...
When it comes to influencer marketing, Instagram is the best performing channel for social action, with an average 3.21% engagement rate (compared to 1.5% across all social networks). People trust people. People buy from those that resonate with them.
(for influencers, wanna-be influencers, and those of you that are curious..)
Every day 200 million Instagram users visit an IG business profile. Two-thirds of those visitors DO NOT also follow the business on IG.
Your Instagram profile is quickly becoming the new home page and there’s data to back it up. So even though people spend more time in stories now than they do in your feed, your FEED is the first thing people see. Make it good!
Your Instagram profile has quickly become the new homepage, so having a good Instagram bio is more important than...
A few years ago I found myself in a Digital Marketing class in Seattle Washington, a city that is home to two of the wealthiest men in America who also happen to be in tech (Jeff Bezos of Amazon and Bill Gates of Microsoft). Looking to be challenged, I signed up to learn to code from two adorable young men - one who had worked directly under Tim Cook at Apple. The other worked for Mister Bezos.
I cried through the entire course. Like, ugly cried.
Grabbing coffee before class meant finding myself in packed Starbucks navigating a sea of lanyard-donning Amazon tech geeks with backpacks.
Talk about intimidating.
In true Mandy fashion, I was the one that showed up to our last class with a bottle of tequila in hand to share with my classmates in celebration when two months of tear-stained coding torture finally came to an end.
But right before we could break out George Clooney's spirits, we all would have to get up in front of...