I ran a test last week on my Instagram hilites. It's going to piss you off if you don't have 10K followers because for this super smooth move to work you have to have the swipe up feature. #SorryNotSorry
Instagram is currently the social media channel with the highest rate of conversions coming in at almost DOUBLE that of Facebook and Twitter. [ I TALK ABOUT IT >>HERE ] Instagram is the place to be. And the fans that hang out there are invested in what they are following. Instagram is not to be dismissed.
The test I ran was an Instagram hilite that was all made up of FREEBIES. Just one awesome download (analytics show my opt-in rates on my Landing Pages easily convert at around 60%) after another. And I killed it. I sent all of my traffic to the URL on that FREEBIES Instagram hilite - from my newsletter to using the swipe up feature, to linking to it on every social media post I did that week. Guys, I got SO MANY DOWNLOADS. I spent all of last year doing test after test after test via Instagram and I have this bad boy dialed in now. It's the best free lead generation tool out there right now.
But the thing that kills me is that there are actually two glaring problems with what almost every Instagram course creator and guru out there teach. They miss these these really important things:
1) INSTAGRAM IS THE NEW HOME PAGE
What does that even mean?
HILITES ARE THE NEW WEBSITE MENU BARS
Okay, I think I know what that means.
YOUR INSTAGRAM FEED SHOULD BE A PORTFOLIO OF YOUR WORK WITH STORIES ACCOUNTING FOR TIPS 'N TRICKS, BEHIND THE SCENES, AND LIFESTYLE CONTENT.
2) LATER IS THE INSTAGRAM APP YOU SHOULD BE USING TO DEPLOY YOUR INSTAGRAM CONTENT
I've been in my fair share of Instagram forums by now, paid and unpaid. I've done all the market research on you guys teaching Instagram and I swear 90% of the issues your students are facing with using Instagram would be solved if you simply told your students to use Later. And since you won't, I'll tell them for you.
Guys. Use Later. And then come hang out with us and I'll show you how to use Later to implement a bunch of systems to make using Instagram even easier. Then go follow Taylor from Later because she's cute as hell. And you'll learn a lot of shit from her. She's rad.
Wait. Now that I think of it there's actually one more thing.
I watch so many poor Instagrammers go on and on and gab and gab and I just keep tapping through or eventually swipe away.
Enter the importance of captions.
Influencers that caption their 'lives' or 'semi-lives' get my attention. I'll actually hold down the screen to watch it - so I can read it - meaning they are actually getting more of my attention.
Let me get a collective hell yeh!
It's the base checklist of our Instagram Course and we've had a lot of success with it. I hope you will too.
Now go swipe and deploy!
XO, MZ 💋