What Course Creators like Amy Porterfield, Jenna Kutcher and James Wedmore are Never Going to Teach you About Selling on the Internet

 

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For the last two years, I’ve led a group of tenacious online entrepreneurs through my course community. I help personal brands build platforms that are sustainable, scalable, and fulfilling.

Today I would like to talk about three important things that are often left out of the courses you buy.

It's no surprise that people will continue to buy courses until their problems are solved, which is why it's so important not only to find a course that will solve your problems but that also coincides with a community that has group coaching as we have at The Zelinka Agency.

Part of the problem that happens when industry leaders build courses or communities is that they are far removed from the people they are trying to help. They leave out essential elements like, say, part of why they are so successful or their followings are so large is that they have had posts go viral. Or, perhaps say that they started their venture into online success years before Mark Zuckerberg started messing with the Facebook and Instagram algorithm. Maybe they are speaking on stages at events, which raises their profile exponentially.

Some folks are selling you courses that revolve around engagement on Facebook, yet what people like me know is that posting on your Facebook business page without paid promotions is typically pointless. So without further ado, here are three things that most industry leaders aren’t going to tell you:

 

1. It doesn’t matter what template anybody gives you to sell your product or service if you don’t have a strong understanding of branding behind you.

 

Have you noticed that everybody’s stuff these days looks the same? So many brands are heading into 'basic' or vanilla-land. A big reason for this is that it’s safe. But the problem with this is that if your stuff looks like everybody else’s then how are people supposed to differentiate you from your competition? Your stuff ends up landing in the sea of sameness, and you’ll never get anyone’s attention long enough to sell anything to anyone.

 

2. It doesn’t matter what template anybody gives you to sell your product or service if you don’t have a strong understanding of marketing behind you.

 

In our course community, we talk about positioning A LOT. We do this because if you don’t know where you stand, and you don’t know where your competition stands, you stand nowhere.


Positioning is an integral element of a marketing strategy.

 

3. It doesn’t matter what template anybody gives you to sell your product or service if you don’t have a budget to promote your pillar content to your audience.

 

The truth of the matter is that most people don’t open and read their emails anymore. Marketers have ruined that, and now they are trying to convince you to inundate people's social media inbox with bots, as well as your text messaging. No wonder nobody wants to read your marketing messages anymore.

With a nominal Facebook ad spend you can follow up your pillar content by running a traffic Facebook Ad to your list that is optimized for impressions. This way, when people see that ad - which of course is going to be an awesome ad with your unique branding - they’ll be reminded how cool you are and that the content you deliver is valuable, and that they should go back and open your email.

 

If you have found any of this information useful, I would like to invite you to join us for CEO School which opens on April 15th.

 

In our courses, we are having an absolute BLAST creating and utilizing our PERSONAL BRANDS to affect change, make money, and build better lifestyles for ourselves.

In the meantime, I’ve created a FREE Roadmap for you, but remember - any template anyone gives you will mean nothing if you don’t sprinkle your personal brand into it!

 

 

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